Privacy Policy – Milan Fashion Program

Last update: September 22, 2025

1. Data Controller

The Data Controller is LKNG4 CONSULTING LLC, registered office at 30 N Gould St, STE R, Sheridan, Wyoming 82801 – United States – Email: [email protected]

This website is managed by the Data Controller as an informational channel and as a data collection tool for commercial and promotional purposes, in compliance with EU Regulation 2016/679 (GDPR) and applicable laws.


2. Types of Data Collected

During navigation, certain technical data may be collected automatically, including:

IP address

browser type

operating system

referring URL

time and duration of visit

This information is processed in aggregated form for statistical purposes and to improve website performance. It is not used to directly identify the visitor.

When filling out forms (contact, newsletter subscription, application forms), additional personal data voluntarily provided by the user may be collected, such as:

name and surname

email address

phone number

information about the brand and its activity (e.g., sector, website, budget, collections)


3. Purpose of Processing

The collected data may be processed for the following purposes:

Responding to contact or information requests

Administrative and accounting management

Evaluation of brand applications to the program

Sending informational or promotional communications related to Looking4 projects

Statistical and marketing analysis (also through third-party tools such as Meta, Squuad, Google Pixel/Analytics)


4. Legal Basis of Processing

Processing is based on:

the explicit consent of the data subject (for marketing activities, newsletters, tracking)

the execution of contractual or pre-contractual obligations (requests for information, applications, collaborations)

compliance with legal obligations


5. Methods and Data Retention

Data will be processed using electronic and/or paper tools, in accordance with the principles of lawfulness, fairness, and transparency.

Data will be retained for as long as necessary to achieve the purposes described above and, in any case, no longer than:

10 years for administrative and accounting records

3 years for marketing-related data, unless consent is renewed


6. Disclosure to Third Parties

Data may be disclosed, within the scope of the purposes described above, to:

service providers and external consultants

entities responsible for legal or fiscal obligations

marketing and analytics platforms, including:

Meta (Facebook, Instagram Pixel)

Squuad (advertising and marketing automation platform)

Google Pixel and Google Analytics

Data will not be sold or disclosed to unauthorized third parties.


7. Rights of the Data Subject

Pursuant to Articles 15–21 of the GDPR, users may:

access their personal data

request rectification, deletion, or restriction of processing

object to processing

withdraw consent at any time

lodge a complaint with a supervisory authority

To exercise these rights, please contact [email protected]


8. Cookie Policy

This website uses technical cookies and, subject to consent, third-party profiling and tracking cookies for marketing and analytics purposes.

Technical Cookies

Essential for proper site operation (e.g., navigation, authentication). These do not require consent.

Analytics Cookies

We use Google Analytics to collect anonymous statistical information about site usage. These cookies help us improve content and user experience.

Profiling and Marketing Cookies

Meta (Facebook/Instagram Pixel): used to monitor user behavior and deliver personalized ads.

Google Pixel: used for remarketing and behavioral analysis.

Squuad: used for advertising tracking and marketing automation.

At first access, the site requests explicit consent via a cookie banner in compliance with GDPR. Users may change their preferences at any time through browser settings or the banner.


9. Changes to this Policy

The Data Controller reserves the right to update or modify this Privacy Policy at any time. Users are encouraged to review it periodically to check for updates.